Today’s consumers in the Consumer Packaged Goods (CPG) & Retail industry are no longer concerned with just product quality and price, they now want to be part of a collaborative product experience.
When a brand or retailer fails to deliver on these expectations, consumers will move on. As a result, CPG product lifecycles are getting shorter. Leading CPG and Retail companies are leveraging digital solutions to deliver innovation from concept to consumer with extraordinary speed to delight consumers and drive sustainable business growth.
Driving profitable growth in the fast-moving consumer packaged goods and retail industry is challenging as companies are facing sky-high consumer expectations about sustainability and transparency, increased production complexity, supply chain disruptions, and regulatory pressure.
Competing and succeeding in this volatile environment requires today’s innovators to find a new way to accelerate the formulation, sourcing, packaging, manufacturing and launch of a new generation of sustainable products, on a collaborative innovation platform.